Last updated: September 20, 2026 If your European conversion rate looks healthy at checkout but your delivery experience is generating refused parcels, angry emails and chargebacks, the culprit is often one setting: whether you ship DDP or DAP. In plain terms, DDP (Delivered Duty Paid) means you collect the import VAT and duty at checkout, […]
Last updated: September 15, 2026 If you’re a US or UK brand selling into Europe, here’s the short version. Every parcel you send into the EU is an import, which means import VAT (Value Added Tax, Europe’s sales tax, typically 19–27% depending on the country) and a customs process apply to it. For low-value consignments […]